The MSc in Digital Marketing aims to promote students’ professionalism in a world, where organisations and businesses face complex problems, and in parallel to promote students’ critical and cutting edge thinking in modern challenges and research trends of digital marketing. The field of digital marketing is rapidly evolving along with market’s need of professionals equipped with a contemporary knowledge management tool-kit.
To this extent, the programme aims to equip students with tools and techniques of critical analysis and thinking in high degree of professional standards. Furthermore, the programme aims to advance students’ research skills towards applying them in real-life situations.
The MBA programme provides an advanced education for those aspiring towards a successful career in management. The Programme’s key mission is enabling students to realize their potential by means of a pedagogical approach employing theories and rigorous reasoning which develop an informed practice.
This approach builds upon participants’ existing work experiences, instilling it with new knowledge and experiences applicable to real- life business environments.